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KU ARCD Rebrand
This rebrand was intended to utilize the University’s chosen font Roc Grotesk in a modernized style that still showcases the school of Design in a professional and well thought-out manner.
Working on these new brand standards, while keeping in mind the potential applications to social, flyers, and A-frame posters around the school. Additionally, also ideating for possible merchandise creation.
Case StudyOriginal Sketches
The brand needed to be easy to edit, update and follows KU’s current guidelines. AKA use Roc Grotesk everywhere. Also I wanted to add a nod to Froebel’s ‘building blocks,’ because when you’re a student, you are building a skillset at ARCD (much like Froebel’s toys).
Adobe Illustrator